Everyday Writing and Your Brand

You've invested heavily in your branding — but does your everyday writing live up to it? Come to this 1-day workshop to learn how to consider your organisation's written communication in a whole new light. Discover where brand and writing style connect through this practical, research-based workshop. 

This workshop will give you the skills to back up your brand with clear communication. Be prepared to share your documents and your opinions. You’ll spend time analysing your own material and you’ll get useful feedback from others.

The workshop will cover:

• what the term ‘brand’ really means
• how writing style reflects brand
• the voice of your brand in everyday documents 
• how to turn on your brand voice
• how to conduct a comprehensive brand audit.

Please bring along:

• at least two pieces of branded material, such as brochures, information sheets, and published reports
• at least two internal ‘everyday’ documents such as letters, reports, emails to people outside of your organisation
• a printout of your website home page, preferably in colour

Would you like us to work with you on a writing project that walks the talk of your brand?

You can have a unique training programme customised especially for your organisation.

Contact us to talk about your training needs, dates, and fees. Email training@write.co.nz. Or call us on 04 384 6447 or 0800 4WRITE (0800 497 483).

'Thank you for a very useful, practical course which gave me some very good advice for keeping our written content on brand - particularly as my company is currently going through a major rebrand.' Stacy Mohan - Medical Assurance Society of New Zealand

'Highly recommend this course - it fills a gap in the training market'. Lesley Regan - Land Transport Safety Authority

More testimonials for our Everyday Writing and Your Brand workshop